Never Be Satisfied (Art Director)

This is the thesis project for the Fall 2014  Bose advertising coops. Two copywriters and myself (art director) were given the task to "make Bose better." We decided to pitch a rebrand of the company to showcase Bose's brand personality. This campaign brings Bose's history of groundbreaking innovation and research to the forefront of their marketing and advertising strategy. It is executed though an interactive campaign which recognizes famous innovators and invites the viewer to think like Bose and improve the world around them.

Most great ideas start with a sketch or jotting down a quick thought. I leveraged this illustrative style to emphasize Bose's never ending quest to create new and better technologies. (Click on images for larger view)